Marketers can run ads across social media all they want, but the reaction among consumers is what counts. And by that measure, Netflix is in good shape with the second season of "Stranger Things," the summer series that it renewed last week. A teaser announcing the renewal generated more engagement than any other brand posts on YouTube and Twitter, according to ListenFirst Media.
Check out all the week's most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.