Marketer MVPs of Social Media: Tumblr Eagerly Awaits the Return of My Chemical Romance

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NBC nabbed first place on this week's list of Social Media MVPs using the tried and true technique of posting beautiful music for an audience of adoring fans to Facebook. What's maybe more commendable is how the apparently Tumblr-savvy MTV snuck onto the list by knowing its followers all too well -- nowhere would a My Chemical Romance meme be better received than on Tumblr, which you could call a hub for subcultures.

And, in a move that surpised approximately nobody, Victoria's Secret took over Instagram with an over-the-top glam shot of birthday girl and international model Sara Sampaio. The photo has 538,000 likes.

Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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