The most engaging brand posts on each of five major social platforms sometimes feature overlap you'd expect, like Kobe Bryant posts winning both Twitter and Facebook for ESPN as he retired from the NBA.
Other times, it's not so predictable. Witness Denny's conquest of both Tumblr and Twitter in the week through Tuesday, when it latched onto an internet meme of a frog riding a unicycle.
Click its posts and those of other engaging brands in our weekly Marketer MVP chart, courtesy of ListenFirst Media:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.