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MVPs of Social Media: Can Any Brand Stop Victoria's Secret on Instagram?

Published on .

Here's another reason Limited Brands feels O.K. about shutting down Victoria Secret's print catalog: social media.

Victoria's Secret continued its reign as the brand with the most engaging post on Instagram in the week ending Tuesday, extending its streak to five, according to ListenFirst Media.

Not since Nike won Instagram with a post about Kobe Bryant's retirement from the NBA -- an event that also made ESPN the most engaging brand on both Facebook and Twitter -- has a marketer outperformed Victoria's Secret for likes and comments on the photo-sharing platform.

Click the chart to see Victoria's Secret and the week's other top branded social media posts in their original environs:

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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