Already riding a wave a resurgent popularity due to the Pokemon Go crazy, Nintendo said last week that it was coming out with a reconstituted version of the old Nintendo Entertainment system, complete with "Donkey Kong" and other games built in. With that, it outdid every other marketer on Twitter for retweets and likes in the week through Tuesday.
Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.