Our weekly Marketer MVPs chart identifies the single top brand post each on Facebook, Instagram, YouTube, Twitter and Tumblr based on data provided by ListenFirst Media, which tracks engagement through likes, shares, comments and views.
This time Netflix's announcement of the reboot of "Gilmore Girls" was the most engaging brand post on YouTube. The TV show, which ended its seven-season run in 2007, will return Nov. 25 with four "mini-movies" on Netflix, starring Lauren Graham and Alexis Bledel again playing the lovable mother-daughter duo.
Beijing-based Lenovo had the most engaging Facebook post, an announcement of a smartphone launch in Berlin on August 31. iHeartRadio got Twitter buzzing with a video clip of Bangtan Boys performing at the Staples Center. And Denny's and Victoria's secret showed their usual strength on Tumblr and Instagram, respectively.
Check out the week's most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.