Absent a spectacular pro sports championship like this year's NBA Finals, in which LeBron James lifted Cleveland on his back and some marketers as well, it's unusual for brands to generate more engagement than anyone else on more than one social platform at a time. But Starbucks pulled it off in the week ending Tuesday with its push for Vanilla Sweet Cream Cold Brew and Iced Caramel Macchiato.
Our weekly chart considers brand posts across five big social-media platforms whether they were organic, sponsored, boosted or generally paid for or not, but evaluates them on consumers' reaction.
Check out all the week's most-engaging brand posts on major social-media platforms, and click on the chart to see the original post in its native habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.