The NBA proved the most engaging brand on not one but two major social media platforms in the week through Tuesday. Its post observing the 15th anniversary of the Sept. 11 attacks generated the most engagement of any marketer message on Instagram, while a look at Allen Iverson's most memorable plays fared better than any other brand post on Twitter. Iverson was inducted into the NBA Hall of Fame last Friday.
Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.