Last week Starbucks generated the most engaging brand post on Facebook by celebrating the return of fall and pumpkin spice products. This week it's almond milk in every U.S. Starbucks that gives the chain bragging rights on Facebook, where its post on the news got more engagement than any other from a marketer.
For what it's worth, Starbucks won Instagram, too.
Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.