Marketer MVPs of Social Media: Denny's Has Surprising Punch on Tumblr

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Our weekly Marketer MVPs chart crowning the most engaging brand post on each of five major social platforms has unearthed an unexpected social-media maestro. It's not too surprising for Starbucks to generate the tons of social-media engagement with pumpkin spice-themed photos, or for the NBA to harness highlights and hagiography. But on Tumblr, dumb jokes by Denny's are sometimes enought to win -- as there were again on this week's Marketer MVP of Social Media Chart, courtesy of ListenFirst Media.

Check out the week's other most-engaging brand posts on major social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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