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Marketer MVPs: Dave Chappelle and Amy Schumer Drive Brands to the Top in Social Media

Published on .

Comedians have all the power in the latest Marketer MVPs chart identifying the most engaging brand posts in each of five major social-media platforms. Dave Chapelle, fresh off a successful stint hosting "Saturday Night Live," gives ABC its first Marketer MVP win with a Facebook post also starring Drake, Stephen Curry and David Blaine, according ListenFirst Media. A Netflix post on Twitter about his upcoming trio of comedy specials were the most engaging brand tweet in the week through Tuesday. And Amy Schumer's Old Navy video won YouTube for the retailer.

Check out those and the week's other most-engaging brand posts on major social-media platforms below, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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