In the week through Tuesday, the legacy of certain athletes paved the way for sports to reign on social media. A post honoring Michael Jordan and Kareem Abdul-Jabbar's recent Presidential Medal of Freedom awards allowed the NBA to have the most popular post on Facebook this week. On Twitter, the top post came from the NFL, which honored the anniversary of the death of beloved Redskins player Sean Taylor.
Check out those and the week's other most-engaging brand posts on major social-media platforms below, and click on the chart to see the original posts in their native social habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500. Note that while major media companies and networks are included in the cohort, individual TV and film properties are excluded.