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Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives from Facebook, Pinterest, Target and Lowe's.
Brands -- and their marketers -- must move faster than ever to keep pace with changing technology and consumer behavior. According to a recent Altimeter Group Research Report, 88% of companies surveyed said they are going through a formal digital transformation effort this year. More than half of companies surveyed said the mandate to lead that transformation is driven by the CMO.
Ad Age Digital Conference San Francisco brings together savvy marketers and agile technology companies that are successfully navigating these new market realities.
Ivan Wicksteed, senior VP-global CMO at Old Navy, will give attendees a glimpse at how the traditionally TV-centric retailer has made online video an integral part of its marketing mix. And Pam Kaufman, CMO-president of consumer products at Nickelodeon, will team up with Rick Gomez, senior VP-brand and category marketing at Target, to explain how post-millennial kids and their families are navigating screens and consuming media.
Kyle Nel, executive director of Lowe's Innovation Labs, will share how the home improvement retailer is using physical lab spaces, along with a team of science-fiction writers, to help it envision what the future might look like. And Naama Bloom, founder and CEO of HelloFlo.com, will talk about why the subscription service for period care packages has had the media and the competition buzzing.
Other featured presenters include Don Faul, head of operations at Pinterest; Gary Briggs, CMO at Facebook; Alan Gellman, managing director-CMO at Esurance; Mark Nagel, executive director-marketing at AT&T Foundry; and Stephanie Losee, managing editor-global communications at Dell.
To register and for more information about the events, vist adage.com/events.