Windows is calling on four celebrities in its new Windows Phone 8 ad campaign. Starting tonight, 30-second spots featuring No Doubt singer Gwen Stefani and actress Jessica Alba will air during "Modern Family," "The Voice" and "Jimmy Kimmel Live."
Windows will release its spots with Carolina Panthers quarterback Cam Newton and comedic actor Andy Samberg later.
The ads are meant to give viewers a glimpse into each celebrity's life by way of how they navigate the Windows 8 Phone start screen, and will also appear on Hulu, SheKnows.com and the Better Homes and Garden website.
The ads -- specifically, the ones featuring Ms. Alba and Ms. Stefani -- were created to appeal to women. Smartphones used to be for early adopters, many of whom mere male, Matt Donovan, Microsoft's brand general manager, said. "Now, everyone uses them," he added.
Watch the ads with Ms. Alba and Ms. Stefani below.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more