Longtime former employee and Microsoft exec Jeff Lanctot is headed back to Razorfish as chief media officer.
Rejoining an agency where he spent 10 years before hopping to Microsoft, Mr. Lanctot will be Razorfish's first chief media officer, reporting to Razorfish CEO Bob Lord. He'll have input into the digital-media tools and technology used by agency siblings under Publicis Groupe 's Vivaki umbrella, including Digitas, Starcom Mediavest Group and ZenithOptimedia. He'll also work with Razorfish's largest media accounts; recent wins include Travelocity and Walt Disney Co.
The son of a newspaper publisher, 39-year-old Mr. Lanctot has grown up in digital media, having served as senior VP-media and eventually chief strategy officer at Razorfish since the early days of search, display and digital agencies. When Microsoft sold Razorfish to ad holding company Publicis Groupe in 2009 for $530 million plus media commitments, Mr. Lanctot stayed on at Microsoft as managing director of advertiser and publisher solutions. He left that role in February after almost two years and has since served on the boards of media companies Mixpo, WealthVisor.com and AdXpose.
In 1999, Mr. Lanctot joined the agency Razorfish would eventually merged with, Avenue A, as media director. He stayed on through Avenue A spinning off its technology tool Atlas under the aQuantive umbrella. AQuantive eventually bought Razorfish and collapsed agency services under that brand. In 2007, Microsoft bought aQuantive, folding the technology and ad network divisions of the company into its existing media unit and kept Razorfish separate from its ad business.