Under the terms of the $30 million deal, Microsoft will create marketing services for Bank One's consumer and small business customers via its MSN Internet service.
The deal is part of the software giant's Premier6 program that's set up to work with Fortune 500 companies via multiyear agreements valued at $20 million or more.
Microsoft plans to offer marketing services to Bank One via MSN and its .NET suite of software. Microsoft's Great Plains Software unit and MSN bCentral will also be utilized during the life of the deal.
Bank One plans to use the MSN Internet network, which reaches 270 million unique users, to promote its financial products and services via multiple devices such as computers, personal digital assistants and mobile phones.
Among the highlights of the arrangement is an alerts service designed to give customers account information and other data. Bank One will also make use of MSN's digital advertising programs offered through its Advantage Marketing program. Bank One will also have a presence on MSN Money and other MSN properties.