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MICROSOFT SUBSIDIARY BREAKS NEW SOFTWARE CAMPAIGN

By Published on .

NEW YORK (AdAge.com) -- Great Plains Software, Fargo, N.D., a subsidiary of Microsoft Corp., breaks a print campaign Nov. 1 promoting its business productivity software offerings.

The campaign, created by Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopolus, Boston, is the first ad effort for Great Plains under the Microsoft umbrella.

The push consists of four print ads, each of which exemplify a different product including customer relationship management and business analytics software.

The creative approach is consistent with Interpublic sibling McCann-Erickson Worldwide, San Francisco's work for Microsoft and even carries the "Software for the Agile Business" tagline.

The ads will appear in tech trades including InfoWeek, CIO Insight, E-week and PC Magazine. Spending on the effort is said to be $5.5 million.

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