General Electric Co., Kimberly-Clark Corp.'s Kleenex brand, McDonald's Corp., Office Depot, Universal Pictures and Xerox Corp will integrate online branding messages with Olympics content.
MSN officials declined to specify the value of the digital media buys.
MSN, NBC, MSNBC and the Salt Lake Organizing Committee for the Olympic Winter Games are collaborators on the creation, maintenance and implementation of the site at www.olympics.com. Qwest Communications is the official Internet infrastructure provider to the Games, running all high-speed communications into and from the venue.
The Games begin Feb. 8 on NBC with the opening ceremonies.