An Apple video tied to Autism Acceptance Month proved the most engaging brand clip on YouTube last week, according to our latest Marketer MVP Chart of consumer engagement in social media. That meant it got more views, comments and thumbs-ups than any other post by a marketer on YouTube in the week ending Tuesday, according to ListenFirst Media.
On other social platforms, of course, the victors were different, with Victoria's Secret topping rivals on Instagram in likes and comments, the NBA outdoing other brands on Facebook by likes, shares and comments, and so on.
Click on the chart to see the full posts in context:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.