Kobe Bryant helped two different brands' posts become the most engaging on two separate social platforms in the week ending Tuesday, according to ListenFirst Media, provider of our weekly Marketer MVP chart of consumer engagement in social media. That was before his retirement after his final game as a Laker on Wednesday night, so don't be surprised if he shows up here again next week -- along with Stephen Curry of the Golden State Warriors, who broke the NBA record for most wins in a season on the same night.
Click on the chart to see the full posts in context:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.