MVPs of Social Media: Disney's 'Beauty and the Beast' Trailer With Emma Watson Shines on Facebook, Twitter

Published on .

Oh, isn't this amazing? Amazing, indeed, for Disney. Its new trailer for a live-action remake of the classic film "Beauty and the Beast" has been raking up traffic on social media, and has earned top spots on our chart for most engaging brand content on Facebook and Twitter. The trailer, featuring Emma Watson, known for her role as Harry Potter's Hermione Granger, highlights the dramatic update that is the upcoming PG-13 film.

Check out the week's other most-engaging brand posts on major social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

In this article: