Myth Buster: The Web Isn't Only About Search

For Online Americans, TV Is a Clear Second to the Net for Entertainment

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The internet is tops not only for info...
Many people erroneously believe the web is only about information, news and search. You go online because you want to find something, right? Not to kick back and find something that makes you laugh or smile.
Mike Vorhaus is a managing director for Frank N. Magid Associates and heads Magid Media Futures. Charts courtesy of Frank N. Magid Associates
Mike Vorhaus is a managing director for Frank N. Magid Associates and heads Magid Media Futures. Charts courtesy of Frank N. Magid Associates Credit: Stephanie Diani
But, in fact, many people believe that it's a very important source of entertainment. Among 12- to 64-year-olds, Americans rank the internet as a major source of actual entertainment. Probably shouldn't come as too big of a surprise, given the meteoric rise of sites such as YouTube and MySpace.

... but also for entertainment
But how does it compare to TV? In both information and entertainment, TV is a clear second-player to the internet in terms of importance for online Americans. The web marks an information and entertainment double threat to -- or opportunity for -- the traditional media companies.
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