Headquartered in Alviso, Calif., TiVo is a pioneer in the digital video recorder (DVR) field and has yet to turn a profit. Along with continuing loses it is now beset with competition from cable operators that are beginning to offer non-TiVo DVR services to their subscribers.
Time Warner Cable
Time Warner Cable, for instance,
With the hiring of Mr. Yudkovitz, TiVo is clearly searching for ways to work with -- rather than compete with -- cable and satellite operators as they move into on-demand and set-top digital recorder services.
Mr. Yudkovitz will replace Morgan Guenther, who left TiVo earlier this year.
"The burden is on us to prove to cable and satellite companies that TiVo is a more powerful and customizable tool than they might be aware," Mr. Yudkovitz said.
He conceding that the cable, network and satellite landscape is a "minefield" and that TiVo may have to work to mend fences.
"What we want to do is to take this huge unharvested opportunity to bury the hatchet, if there's one that needs to be buried, and create a whole new image in the industry for what TiVo is," he said.