Similar to Digg, Reddit and other user-maintained sites, the new Netscape first prioritizes stories across 30 categories based on reader interest, which is expressed by users' posting, viewing, linking to, commenting on, forwarding and/or voting on stories. Then a team of staff bloggers and editors follow up on those stories generating the most interest. "The original stories and the discussions surrounding them takes it 80, 90 yards," Mr. Calacanis said. "Our anchors will actually pick up a phone and do some more reporting to take the stories the last 10, 20 yards."
The democratizing influence of social media has come so far inland as to infiltrate The New York Times, which now lists most e-mailed, most blogged and most searched stories online. But whether Netscape's 11.4 million users -- and the advertisers who love them -- stick around once the site goes permanently web 2.0 on July 1 remains to be seen.