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Nike "Art of Speed"

Published on .

A minimally-designed interface served as the clean palette on which 15 directors presented short films based around the idea of speed. While the site design was white on white, the films were anything but, flashing multicolored animation, sleek and sexy design and surreal effects. The site-designed by the highly decorated team at R/GA-functions like a museum's walls. The futuristic feel sets a tone for the films while incorporating 3-D and motion to highlight offbeat content by artists including Friends with You, Justin Harder, Saiman Chow and Han Lee.

Client: Nike Agency: R/GA CW: Jason Marks AD: Jerome Austria Designers: Gui Borchert, Mikhail Gervits, Elena Sakevich, Hiroko Ishimura Programmers: Kenric McDowell, Lucas Shuman Interaction Designer: Carlos Gomez de Llarena Quality Assurance: August Yang Producer: Jennifer Allen Associate Producer: Daniel Jurow

www.nikelab.com

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