NISSAN FIELDS A SHORT-FILM

Long Spot Promotes 350Z Sports Car

By Published on .

DETROIT (AdAge.com) -- Nissan North America became the latest auto marketer in the U.S. to sponsor a short film with the debut of The Run.

The 6.5-minute mini-feature promotes the Nissan 350Z sports car, and can be viewed online at www.Z.com or on DVD. A two-minute version broke on 5,500 screens in 450 theaters Nov. 29.

Zooming through Prague
The film shows the 2003 Z zooming through the streets of Prague.

Omnicom Group's Designory, Long Beach, Calif., and Creative Domain, Hollywood, Calif., handled the project. The DVD version will be available at Nissan dealers in January.

Spending wasn't disclosed. Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif., handles general market advertising for Nissan.

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