VR Is Building a Bubble for Consumers: Oculus and Samsung Add Hangout Rooms, Facebook Sharing, Social Twitch-Watching

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Attendees at the Mobile World Congress in Barcelona try a roller coaster ride using Samsung Gear VR headsets last month.
Attendees at the Mobile World Congress in Barcelona try a roller coaster ride using Samsung Gear VR headsets last month. Credit: Pau Barrena/Bloomberg

One of the top challenges in marketing is tracking down the young men who watch less and less TV. Now Oculus and Samsung seem to be conspiring to build a bubble they'll never leave. All marketers need is to get in the room with them.

Oculus, Facebook's virtual-reality company, has announced a series of new features for Samsung's Gear headset that give consumers more reasons to keep the goggles on. New introductions include the ability to create profiles and find friends who also use Gear, multiplayer games in which to challenge friends and strangers, and a place to surf Facebook's 360-degree videos, soon personalized according to the people and pages you follow and like-able and shareble without leaving virtual reality, according to an Oculus blog post.

And there was one more thing Oculus mentioned:

We've also added the ability to create rooms with friends in Oculus Social. Now you can watch Twitch or Vimeo streams in a room with people you know.

So consumers can now enter virtual reality, find their friends, gather in a room and watch other people play video games. If they can get snacks and energy drinks into their real mouths without spilling, they might be in there a long time. Marketers will want to sneak in too, and shut the door behind them.