Omnicom Acquires Majority Stake in EVB

Interactive Agency Specializes in Branded Microsites

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NEW YORK (AdAge.com) -- Following four months of negotiations, Omnicom Group has acquired a majority stake in the San Francisco-based interactive agency EVB. Terms of the deal were not disclosed.
EVB's Wrigley site, launched in April, encouraged visitors to join a 'cult of freshness' by uploading pictures of themselves and watching videos produced expressly for the site.
EVB's Wrigley site, launched in April, encouraged visitors to join a 'cult of freshness' by uploading pictures of themselves and watching videos produced expressly for the site.

EVB has working relationships with several Omnicom agencies, including Atmosphere BBDO and TBWA/Chiat/Day. Daniel Stein, CEO of EVB, said the agency will remain independent and free to pursue its own deals.

Opportunity for growth
The support of a global network will help EVB grow tremendously, Mr. Stein added. "We hadn't grown the agency to the point we wanted to," he said. "We have 50 people now, and I could easily see us doubling in size in the next 12 months."

The acquisition illustrates the increasing weight placed on interactive marketing by Omnicom, the world's largest ad-services company. "We recognize that the internet is a vital and quickly growing component of the marketing mix," said John Wren, President-CEO.

Founded in 2000 by Mr. Stein and Executive Creative Director Jason Zada, EVB specializes in Flash-based branded microsites for the likes of Procter & Gamble's Old Spice and Wrigley's Orbit White. Using Flash 8 technology, EVB's Wrigley site, launched in April, encouraged visitors to join a "cult of freshness" by uploading pictures of themselves, downloading ringtones and watching videos produced expressly for the site. The web campaign was supported by TV advertising developed by BBDO.
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