EVB has working relationships with several Omnicom agencies, including Atmosphere BBDO and TBWA/Chiat/Day. Daniel Stein, CEO of EVB, said the agency will remain independent and free to pursue its own deals.
Opportunity for growth
The support of a global network will help EVB grow tremendously, Mr. Stein added. "We hadn't grown the agency to the point we wanted to," he said. "We have 50 people now, and I could easily see us doubling in size in the next 12 months."
The acquisition illustrates the increasing weight placed on interactive marketing by Omnicom, the world's largest ad-services company. "We recognize that the internet is a vital and quickly growing component of the marketing mix," said John Wren, President-CEO.
Founded in 2000 by Mr. Stein and Executive Creative Director Jason Zada, EVB specializes in Flash-based branded microsites for the likes of Procter & Gamble's Old Spice and Wrigley's Orbit White. Using Flash 8 technology, EVB's Wrigley site, launched in April, encouraged visitors to join a "cult of freshness" by uploading pictures of themselves, downloading ringtones and watching videos produced expressly for the site. The web campaign was supported by TV advertising developed by BBDO.