ONLINE SHOPPING UP DURING DECEMBER

52.4 Million People Hit the Web, Up 50% from 2000

By Published on .

NEW YORK (AdAge.com) -- Online holiday shopping was up 50% for the week ended Dec. 9, compared with the same week last year, according to Jupiter Media Metrix.

During that

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week, 52.4 million people shopped on the Web at work and home, up from 34.9 million in the year earlier period.

Whereas the first week in December marked the downturn in online holiday traffic in 2000, this year's shopping rose during that period, thanks to extended promotions and free-shipping offers from many e-tailers.

The week ended Dec. 9 also represented an increase over the previous week of 1.3%.

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