Born of a partnership between Vice and Intel, The Creators Project has been connecting artists, filmmakers and musicians who use technology in cutting-edge ways since 2010, but it's only this week that the Creators Project Channel found its way onto AdAge's YouTube leaderboard.
Making its debut on the Top 25, The Creators Project grew by 760% over last week to take the No. 3 spot, which is nearly unprecedented for a debut. The 5.5 million views the channel garnered last week bring its grand total of views to somewhere around 13 million. It now ranks No. 82 of 132 in the Originals All-Time Ranking.
Of course, it doesn't hurt that the channel, launched in September, has a catalog of "official" music videos and musician documentaries to boost its views.
The current trending video, for example, introduces the viewers to M83 through an interview with the man behind the French electronic band, Anthony Gonzalez. M83 is also running its latest music video "Wait" on the channel, racking up more than a million views by itself in the last two weeks.
But the channel isn't limited to content around musicians.
The series "Kill Screen" shows how video games, like "Crysis 3," are made. A multi-part documentary shows the making of "Beasts of the Southern Wild," an indie film that won top honors at Sundance and is now getting some Oscar buzz. Designer Vega Wang's fashion show of clothes made of light-emitting surfaces gets some play on the channel. As does Tobias Klein's Virtual Sunset, a 3-D projection of a sunset made using crowdsourced sunset images from all over the world.
In all, the initiative showcases more than 150 artists worldwide, including Robyn, Anish Kapoor, Phoenix, Spike Jonze, Arcade Fire, Yeah Yeah Yeahs and Hussein Chalavan.
The Creators Project is VICE's third Original Channel. Noisey is No. 13 on the Tracker this week and No. 14 on the All-Time Ranking. That channel also counts Intel as a partner, along with Dell and Vitaminwater. And the Vice Channel is No. 17 on the All-Time Ranking.
Now entering its third year, The Creators Project also includes a blog and an online community numbering the millions, in addition to this new YouTube channel. The initiative also hosts event series in San Francisco, New York, Sao Paulo, Paris, Beijing and Seoul that provide live concerts, film screenings, panel discussions and art exhibits.