When you're trying to digitize almost everything you do, like Procter & Gamble Co., there's apparently no room for digitizing goofing off. So P&G has shut down access to Pandora and Netflix for its 129,000 or so employees globally.
The two services "are not business-critical," said P&G spokesman Paul Fox. He said the move was necessitated by the growing drain such sites put on P&G's bandwidth as the company is investing more in cloud-based applications to do its work.
The story was first reported by the Cincinnati Enquirer.
The new policy doesn't affect other time and bandwidth sinks such as YouTube and Facebook, both of which are business-critical, Mr. Fox said, though P&G may expand restrictions if necessary. Smaller competitors to Pandora and Netflix, such as Spotify, Hulu and Vudu, are also off the hook -- for now -- as is increasingly important P&G customer Amazon.
Some of P&G's biggest bandwidth spikes have come during sporting events such as the World Cup. But as the company is a major global sponsor of the Summer Olympics, don't expect P&G to pull the plug on the upcoming London games.
"Our people here welcomed this," Mr. Fox said, because the extra bandwidth burden slows the network for everyone trying to get work done.