Patrick Keane (see Q &A here) recently left the company for CBS -- yes, that CBS, which is determined to reverse its reputation as your parents' TV network. Mr. Keane had the "dead-on skill set for what we need," CBS President-Sales Jo Ann Ross told Ad Age. "If I'm going to be out there with my sales force selling YouTube and that technology, who's a better person to be with me than someone who came from that world?"
It's hard to find "grown-ups" in the online-sales business, she said, then added, "I don't mean for that to come off too negative." But she's right. The dearth of senior-level interactive-trained marketing executives continues to be a refrain in the industry. Last year it was employees leaving established web players such as Yahoo and AOL for acquisition or IPO targets such as Facebook and YouTube. This latest move proves even Google isn't untouchable.
It's not always the money that drives people, said Don Leon, senior director at Stephen-Bradford Search. "Whether it's a big or small company, good people are constantly being courted with new opportunities, and it's easy to be seduced by the promise of being able to help a company cross another hurdle."
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more