×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In Pepsi Max Video, Nascar Legend Jeff Gordon Goes Undercover

Test Drives a Camaro as 'Mike,' the Minivan Driver

By Published on .

Pepsi Max previously set NBA phenomenon Kyrie Irving loose on a public basketball court disguised as an older "Uncle Drew." Now it has put Nascar legend Jeff Gordon in disguise as "Mike," a minivan driver, and sent him to test-drive a Camaro with a surprised Chevy salesman in the passenger seat.

Real or contrived, expect the Nascar faithful to pass this one far and wide.

In this article:
Most Popular