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To Showcase Fashions and Nightlife

By Published on .

NEW YORK (AdAge.com) -- The Perrier Group of America today unveiled Perrier.com/USA, the new Web site for the Perrier brand.

The site, created by Byte Interactive, South Norwalk, Conn., will target consumers in their 20s and 30s as Perrier attempts to lure a younger audience to its bubbly water.

The site will showcase fashion and nightlife with sections such as "Club Perrier," which enables those who log on to drop in on movie premieres and other entertainment industry events; "Night Out," a survival guide for the club scene; and "Trend Watch," highlighting fashion trends.

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