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When Placing Ads, Don't Underestimate the Value of Mobile

Consumers Are Even More Attached to Their Smartphones Than You May Think, So It Only Makes Sense to Reach Out Where You'll Always Find Them

By Published on .

Marketers, take note: While you're spending pennies to the TV dollar in mobile advertising, swathes of U.S. consumers are heads-down buried in their iPhones, Androids and BlackBerrys.

Nearly a third of all Americans -- 84.5 million people older than 13 -- owned smartphones in August, according to ComScore. More than a third of smartphones users turn to their beloved phones before getting out of bed in the morning and again when they settle back in at night, according to a study by Ericsson ConsumerLab. If that 's not evidence enough of America's devotion to these slick internet-connected devices, 43% of online adults told Google and Ipsos that they'd give up beer for a month in exchange for internet access via smartphone.

That growing set of people fiddling with their phones everywhere and anywhere, however, turn to their internet-connected devices most often at home, according to the April Google-Ipsos study.

Want to learn more? Here are some other gems from the Google-Ipsos study, which paint a picture of just how precious smartphones are to U.S. consumers today.

Trump hourly chart
Based on 5013 smartphone users. Source: The Mobile Movement Study, Google/Ipsos.
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