A Federal Appeals Court struck a blow to the principle of "net neutrality" yesterday, ruling that broadband providers like Verizon are free to slow down or charge extra for apps, media and services that consume more bandwidth. As Tim Peterson noted today, broadband providers or media companies could ask Madison Avenue to foot the bill by having sponsors underwrite the cost. Indeed, AT&T has already announced that it will allow sponsors to subsidize data to smartphones and tablets.
That brings us to today's poll question. Would you, as a brand, a media company, or an agency representing brands, ever sponsor broadband? Or do you think that sends the wrong message to broadband providers?