Publisher of Soon-to-Be Ad-Free Prevention Magazine Leaving Rodale

Managing Director of Sibling Title Organic Life Adds Oversight of Prevention

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Dr. Jennifer Ashton (L) and Lori Burgess attend the 3rd annual R3 Summit hosted by Prevention Magazine at ACL Live at Moody Theatre on January 16 in Austin, Tex.
Dr. Jennifer Ashton (L) and Lori Burgess attend the 3rd annual R3 Summit hosted by Prevention Magazine at ACL Live at Moody Theatre on January 16 in Austin, Tex. Credit: Gary Miller/Getty Images

Early last month, it was reported that some 20 Rodale employees would lose their jobs, with Prevention magazine -- which is switching to an ad-free model in July -- bearing the brunt of it.

At the time, Rodale CEO Maria Rodale said that some of these employees, including Prevention Publisher Lori Burgess, might transition to other roles at the company.

But in a memo to staff on Friday, Ms. Rodale said Ms. Burgess is leaving the company on Apr. 29. Her responsibilities will be absorbed by Jeff Tkach, who serves as VP and managing director for sibling title Rodale's Organic Life.

"I am incredibly thankful to Lori Burgess for her commitment to Prevention over the past four years," Ms. Rodale wrote in the memo. "An extraordinary leader and expert marketer, she led the brand's impressive print and digital advertising growth and she has played an integral role in the transition to the new ad-free model."

Mr. Tkach rejoined Rodale in January. He previously worked there from 2009 to 2013, taking posts at Life Time Fitness and Active Interest Media in the interim.

"Jeff will lead efforts across the two brands' digital advertising, events, e-tailing components and ROL's print advertising," Ms. Rodale said.

Prior to joining Rodale in 2012, Ms. Burgess served as publisher for The Hollywood Reporter and OK Magazine, among several other magazines.

In late January, Rodale announced plans to cut 40 jobs; Prevention Editor-in-Chief Bruce Kelley was among the departing staffers.

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