×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

To Help Puerto Rico, Check Out Puerto Rico Recovery Index

By Published on .

Check out Puerto Rico Recovery Index. DDB Puerto Rico came up with this practical idea to organize and curate reliable non-profit efforts to help the devastated island so people who want to donate can find everything on one site, says the agency's CEO Edgardo Rivera. "No one knew who was doing what."

Credit: Puerto Rico Recovery Index

Forty-five days after Hurricane Maria struck, only about 22% of Puerto Ricans have electricity in their homes, fewer than 50% have drinkable water, and cellphone coverage is at about 40%, he says. And 10,000 homes don't have roofs.

Using the online listing, people with specific interests can search categories including Health, to support medical volunteer teams, send medicine, and provide access to clean water, and Animals, to help save and feed pets. The Communities category targets different areas in Puerto Rico.

Rivera says about 50 efforts are listed now, and new ones are being added as accurate information becomes available and is verified. The site also connects online visitors to two of Puerto Rico's main non-profit groups, Connect Relief, a reliable source of information and the logistics of getting aid where it's most needed, and Misiones PR, which organizes volunteers.

Most Popular