Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Vote: Who Pulled Off the Most Awesome Viral Stunt of the Year?

Volvo Trucks, Pepsi Max, Amazon, Adobe and WestJet Compete For Honors

Published on .

Stunts. They've been driving clicks on videos since the dawn of YouTube. Marketers have long used them to great effect, and this year Ad Age is asking you to help us decide who did it best. The winner will be honored with a Viral Video Award during Ad Age's Digital Conference on April 1.

So, who pulled off the most awesome viral stunt of the year? Was it Jean-Claude Van Damme for Volvo Trucks? Jeff Gordon (and Jalopnik) for Pepsi Max? Amazon's drone deliveries? Adobe's Photoshop stunt? Or was it WestJet making Christmas wishes come true? You decide!

Volvo Trucks: 'Live Test'

Advertising Age Player

Pepsi Max: 'Test Drive 2'

Advertising Age Player

Amazon: "Prime Air"

Advertising Age Player

Adobe: "Photoshop Live"

Advertising Age Player

WestJet: 'Merry Christmas'

Advertising Age Player
Most Popular