R/GA LAUNCHES WEB SITE FOR RALSTON PURINA

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NEW YORK (AdAge.com) -- Ralston Purina and i-shop R/GA have launched Purina "Catchow.com to Go!," which is available on mobile devices via the AvantGo mobile Internet service.

The channel allows cat owners to access new content from Purina Cat Chow's main site, www.catchow.com.

Visitors can access content in the Cat Care Library, Cat Tips, Kitten Care and Your Mentor Program sections of the main site, and they can send questions to the Purina Cat Chow Mentors, a panel of feline experts, who will send responses via e-mail.

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