×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

It's Raining Clowns: See Ronald McDonald Jump Out of a Plane

Instagram Video Is Latest In Global Effort To Appeal To Wider Audience

By Published on .

Advertising Age Player
Most Popular

Ronald McDonald seems to be getting more adventurous.

The McDonald's spokesclown just posted a video on his Instagram feed this morning with footage of him skydiving in Dubai, part of a larger McDonald's global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer that's meant to appeal to a wider audience than kids. In July, for example, Ronald made it snow in Kuala Lumpur.

The campaign, "Fun makes great things happen," was first announced in April in tandem with a Ronald McDonald makeover that was touted as a more modern look. That modern look included yellow cropped cargo pants and a fitted red blazer. For this extreme-sports effort, Ronald went the casual sportswear rout and chose a vest instead of the blazer.

Though Ronald McDonald has his own Instagram feed, he still does not have a Twitter handle. The company said that Ronald would on occasion tweet from its corporate @McDonaldsCorp account.

A longer version of the video can be seen on YouTube.