Ronald McDonald seems to be getting more adventurous.
The McDonald's spokesclown just posted a video on his Instagram feed this morning with footage of him skydiving in Dubai, part of a larger McDonald's global marketing effort for Ronald McDonald. The social media effort is the latest in a campaign that started this summer that's meant to appeal to a wider audience than kids. In July, for example, Ronald made it snow in Kuala Lumpur.
The campaign, "Fun makes great things happen," was first announced in April in tandem with a Ronald McDonald makeover that was touted as a more modern look. That modern look included yellow cropped cargo pants and a fitted red blazer. For this extreme-sports effort, Ronald went the casual sportswear rout and chose a vest instead of the blazer.
Though Ronald McDonald has his own Instagram feed, he still does not have a Twitter handle. The company said that Ronald would on occasion tweet from its corporate @McDonaldsCorp account.
A longer version of the video can be seen on YouTube.