Mr. Rothenberg replaces Greg Stuart, who stepped down in August. Prior to Booz Allen Hamilton, where Mr. Rothenberg was senior director of intellectual capital after a stint as its chief marketing officer and editor in chief of its management journal, Mr. Rothenberg was a longtime journalist with editorial positions at Advertising Age, The New York Times, Wired, Esquire and Bloomberg Business News.
Heading up the IAB isn't a bad gig to have right now. Unlike many other "traditional media" associations, online is experiencing high growth. The IAB is an association of 300 interactive media and marketing companies. It claims its members are responsible for selling more than 86% of online advertising in the U.S.
"I couldn't imagine a more exciting time to be joining the IAB and the Interactive industry," Mr. Rothenberg said in the announcement. "Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I'm incredibly enthusiastic about building on the IAB's and our members' success during the next stage of growth."