RebelMouse has hired WPP exec David Spitz as its new president and chief operating officer, the latest in a string of high-profile hires at the social publishing startup.
The year-old company, founded by former Huffington Post CTO Paul Berry, curates brands' social content -- links, photos and videos -- on a dedicated RebelMouse.com page. It also recently introduced a native advertising service through which it helps publishers embed sponsored content onto their own pages. In March, Mr. Berry told Ad Age that support for "native" units will run "large" publishers $10,000 a month -- a number he said could go up.
Mr. Spitz, most recently WPP's digital exec VP of strategy and corporate development, will now focus on expanding these "native monetization" efforts at RebelMouse. He'll also oversee marketing, sales, client-services teams and partnerships with brands and media companies.
"With David's experience working inside the world's largest media buying organization, he'll greatly accelerate our ability to make advertising content as timely and engaging as other types of content that people choose to spend time with," said Mr. Berry in a statement.
Since its launch last summer, RebelMouse has gained a following from top publishers -- for example, the Wall Street Journal used it to stream social content around its Davos coverage earlier this year. And it's come a long way from its initial $500,000 in backing from Lerer Ventures and $100,000 from Buzzfeed CEO Jonah Peretti.
The company recently secured $10.25 million in Series A funding and added senior talent, including Jarrod Dicker from Time Inc, Andrea Harrison from PepsiCo Beverages and Jake Beckman from Bloomberg TV. Now, the company is adding a digital executive from the largest agency holding company in the world.
At WPP Digital, Mr. Spitz led global digital partnerships and oversaw the use of data and technology platforms across the group's agencies. He was also instrumental in developing and managing WPP's investments in Omniture and Buddy Media, where he served as a board observer.
Before joining WPP in 2005 -- first in a role at OgilvyOne and then in various roles within the company -- he was a consultant in Deloitte's marketing technology practice.
For WPP, Mr. Spitz is the second digital leader to leave this summer. Amy Gershkoff, chief data scientist within WPP's Data Alliance and managing director of analytics and strategy for WPP PR shop Burson-Marsteller, also recently left the holding company to join eBay.
WPP wasn't immediately available to comment.