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Red Bull Social Media Chief Nate Warner Departs

Marketer Had Spearheaded Brand's Social Marketing

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Nate Warner
Nate Warner

The man who gave wings to Red Bull's social media marketing has taken flight.

Nate Warner, the beverage brand's social media guru, left the beverage brand on April 11, according to people familiar with the matter. Mr. Warner, whose most recent title was digital marketing director for North America, has said he plans to take several months off before starting a new job, the people said.

Mr. Warner did not respond to a message seeking comment. A Red Bull spokesman declined to comment.

Mr. Warner spearheaded Red Bull's rise to become one of the more prominent brands on social media. As the company's global head of social media from 2010 to 2012, he created Red Bull's social media department and oversaw the brand's quick adoption of networks like Facebook, Twitter and YouTube. Red Bull joined Instagram in January 2011, three months after the photo- and video-sharing service arrived.

Red Bull counts 43.3 million Facebook fans, 1.4 million Twitter followers, 3.4 million YouTube subscribers and 1.3 million Instagram followers. By comparison, a marketing behemoth like Coca-Cola has more Facebook fans (81.7 million) and Twitter followers (2.4 million), but fewer YouTube subscribers (253,508) and Instagram followers (143,794).

The eight-year Red Bull veteran took over digital marketing for North America in March 2012 and was based in the same Santa Monica, Calif., building as the brand's content studio, Red Bull Media House.

There was no word on his successor.

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CORRECTION: An earlier version of this article said Mr. Warner's most recent title at Red Bull was digital marketing manager for North America. He was digital marketing director for North America.

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