Reuters' latest attempt to bring social media into its newsroom is a dashboard for journalists and readers called "Social Pulse."
The new tools, which launch today, connect readers directly with journalists, rank CEOs in social media based on their "influence," track online discussion of top public companies and pull together the outside content being shared with Reuters' staff.
"We really wanted to highlight the great work our journalists are doing on Twitter, so we built a directory that lets users find our reporters, bloggers and editors by category and location so you can drill down to business journalists in India or tech writers in the UK," said Alex Leo, director of new products at Reuters.
Certain elements of Social Pulse, such as buttons to share content or follow people on Twitter, are a prerequisite on nearly every news website, but Reuters is trying to using social data to power new editorial products.
The Hit List, for example, is a visual feed of trending news and stories pulled from outside sources based on what Reuters staff's followers are talking about on various social platforms, such as Twitter, Facebook and Tumblr. The technology behind it was built by social content startup Percolate, which also powers Reuters' financial news blog Counterparties.
The Social CEO, built on Klout's API, is a running look at the top 100 most-influential CEOs in social media. For the launch, Reuters has plugged 100 names into the list, including Virgin CEO Richard Branson, Mashable CEO Pete Cashmore and Salesforce.com CEO Mark Benioff. Reuters plans to open it up for other CEOs to submit their social credentials for consideration.
Lastly, the dashboard features a social stock index that maps out the top-10 most talked about publicly traded companies, overlaying sentiment analysis on top of stock performance. The sentiment analysis, driven by WiseWindow, could prove useful to analysts and investors by revealing people's perceptions of major brands and businesses and how they perform in the market. The effort is part of a broader push at Reuters to build out a consumer news offering on the web. "Our audience is made up of sophisticated news users, who are not just interested in what's trending on Twitter but how social can inform their business lives. We set out with the goal of using social media in a way they would find both innovative and addictive," Ms. Leo said.