8 TV spots
The creative package by Omnicom Group's DDB Worldwide, Chicago, includes eight TV spots and print, radio, and out-of-home executions. All center around men and women speaking about their desires a la a dating service video, only at the end of the tape it becomes clear their dream date is a car.
"Car buying just got fun" is the tagline.
Spending wasn't disclosed, but cars.com spent $1.18 million in measured media during the first five months of 2002, according to Taylor Nelson Sofres' CMR.