NEW SERVICE ALLOWS FOR FLASH USE MONITORING

By Published on .

NEW YORK (AdAge.com) -- WebSideStory, an online tracking and analysis company, is partnering with Macromedia, creator of the popular Flash animation technology, to track Flash use on Web sites, online ads and other applications.

The new service, Hitbox Professional, is targeted toward small- and medium-sized businesses, and will also allow companies to track consumer interaction with Macromedia's Dreamweaver software.

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