SITE TO OFFER DATABASE OF TEEN GIRLS' HABITS

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NEW YORK (AdAge.com) -- Teen site Alloy and its Y-Access research company have launched AlloY-Access reports to provide a combined database of more than 7.6 million teens and young adults.

"The Style File: an AlloY-Access Report," the first in a series, will provide data on teen girls' fashion and buying habits and trends.

Future topics will include tracking of teen brands, marketing and promotions that appeal to Generation Y and effective campaigns.

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