Snapchat Said to Seek up to $4 Billion in Preparation for IPO

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Snapchat will seek to raise as much as $4 billion in its planned initial public offering, according to people familiar with the matter.

Credit: Courtesy Snapchat

The IPO could value Snapchat at about $25 billion to $35 billion, the people said, asking not to be identified as the details aren't public. No final decision has been made and the size of the IPO may change, they said. The valuation could reach as much as $40 billion, one of the people said.

Valuations can vary in the lead-up to an IPO as companies may try to temper expectations among investors, while others on the deal are more likely to promote higher numbers.

Snapchat, which recently changed its corporate name to Snap Inc., is preparing filings for a listing and aims to sell shares in the first quarter of next year, people familiar with the plans said earlier this month. Because the company's revenue is less than $1 billion, it plans to file IPO documents confidentially with the U.S. Securities and Exchange Commission, one of the people said.

A representative for Snapchat declined to comment.

A Snapchat IPO early next year could set the stage for a resurgence of technology listings after a slow 2016. Just nine technology companies have priced U.S. IPOs this year, according to data compiled by Bloomberg, the fewest for seven years. The biggest among them, Twilio Inc., raised $172.5 million in June and has more than doubled in value since its trading debut.

The last buzzy consumer-tech listing in the U.S. was in November 2015 when Match Group, the online-dating powerhouse that owns Match.com, OKCupid and Tinder, went public at a valuation of $2.9 billion.

Snapchat chose Morgan Stanley and Goldman Sachs Group to lead its offering, giving the former its biggest advisory role on a technology IPO since it led Facebook's tumultuous listing more than four years ago. JPMorgan Chase & Co., Deutsche Bank AG, Allen & Co., Barclays Plc and Credit Suisse Group AG will also be involved as joint book runners, the people said.

After its last funding round, Snap's private market value reached $18 billion, meaning that its IPO would be the biggest of a social media company since Twitter sold shares in November 2013.

The app has matured from a destination for sending silly annotated selfies into a media platform that advertisers are starting to take seriously, and announced last month it has 60 million daily users. In the past year, the company has built out its Discover channels where news partners can create mini mobile magazines. Snapchat also compiles its users' Snaps and Stories into live coverage of events around the world.

Snapchat has pioneered new forms of advertising -- such as sponsored lenses, the different filters that go on top of people's selfies, designed by brands. Snap aims to generate more than $350 million in advertising revenue this year, up from $59 million in 2015, people with knowledge of the matter have said. Still, it's early on its path. Twitter, which has fewer daily active users and a lower valuation, is expected to bring in more than $2 billion this year.

-- Bloomberrg News