The first Ad Age Next conference is just one month away. We've packed two days with speakers covering everything from augmented reality and blockchain and facial recognition, to millennials and collaboration.
Here's a look at some of the new additions to the agenda:
- MediaLink's Chief Marketing Officer Dana Anderson will offer her thoughts on how today's brand leaders can successfully navigate the complex network of industry players, and outline what the "partner of the future" looks like.
- Tom Rivers from Harman will describe how autonomous vehicles are changing the riding and driving experience, and what role marketers can play today and in the future.
- Amazon's Seth Dallaire will chat about changes in shopper behavior and what they mean for marketers.
- Expedia's Wendy
Olson Killion will present a case study on a campaign that used facial recognition to track smiles and build personalized guides for travelers.
- Using examples from neuroscience studies, Dave Meeker will share how Isobar is measuring the effectiveness of VR and MR projects.
- PMG's Dustin Engel will breakdown blockchain's confusing lingo, debunk the myths, and explain how and when marketers and agencies can start leveraging the technology.
- Amy Hu of H&R Block and Or Shani of Albert will uncover what marketers think of the new A.I.-powered martech tools, and how the technology will impact their day-to-day jobs.
- Mike Festa of Wayfair will discuss how the e-commerce company is using augmented reality to let shoppers put virtual furniture in real rooms.
Don't miss the first Ad Age Next conference Nov. 15 and 16 in New York. You can find more details at adage.com/next.